Now open for business at No. 1 Fournier Street in Spitalfields, Percy & Reed East is the second hairdressing salon for Paul Percival & Adam Reed. The building, which started its life as a banana merchants, is located in a conservation area and has a Grade II Listing. It sits directly opposite the iconic Christ Church by Nicholas Hawksmoor and right next door to the 10 Bells pub (famed for its Jack the Ripper connections) so the place is steeped in history with plenty of character features and good old East End charm.
Assemblyroom were approached to design a modern salon that would reflect the Percy & Reed brand whilst respecting the heritage and the listing of the building's interior. Working closely with Tower Hamlets & The Spitalfields Trust we were able to give the building a new lease of life, creating a light and spacious area for clients on the ground floor and a functional ancillary space for the staff in what was a disused and uninspiring basement.
The scheme was designed so that the built in elements that provide the more functional roles (storage and shelving) would act as a minimal backdrop to the eclectic mix of furniture and accessories that dress the space. Cupboard fronts have been treated with Farrow & Ball painted tongue & groove doors in line with the original distressed vertical wall planking. Areas of exposed brick have been retained to emphase the original warehouse character of the space. Large mirrors give light to the rear of the space and Workhouse Collection floor tiles add a decorative feature to the backwash area.
So if you're in need of a hair cut why not head down to Spitalfields to visit one of the best teams in town...