London: 1,600 sq ft
Designers: Assemblyroom 2006
Two new showrooms were created for the leading sportswear company PUMA to display their new season’s collections to their clients. Flexibility was key to the design in order that the showroom’s display systems could be configured to suit the varying size and differing aspects of each season’s collection. It was important that each showroom was designed to reflect the level of the brand without distracting from the products being displayed.